At Home Business - Stop Being A Desperate Network Marketer
Thursday, November 6th, 2008 Subscribe To Our Feed
Generating leads is an essential part of building an at home business. Without leads, your business will cough and splutter and really go nowhere.
One of the big mistakes at home business owners such as network marketers make is driving their leads away after attracting them into their funnel. Sounds crazy doesn’t it and it’s called the desperate marketer syndrome.
People willing to do everything but give their prospect what they really want during the initial contact and that’s what’s in it for them and how do I get there. It’s called giving value before asking for the sale and the truth is, if it’s executed correctly then in many cases, the sales pitch won’t even be required.
An home based business is hard enough to establish and grow without sabotaging it with desperate marketing tactics which leave a sour taste in the mouth of a prospect and you a lead lighter. So what is a desperate marketer and how do they behave. Does this sound familiar?
The Desperate Network Marketer
Here’s an example of a desperate marketer. He gets a lead and is due to speak with them on the phone. Now this first step is going to tell a prospect a lot about the person they’re thinking of joining in business. And this is where most network marketers fluff it. Many suddenly get gripped by the desperate marketer syndrome.
They get into a lather about “what if this person doesn’t join my business” or “are they a potential Diamond Director and what if I lose them.”
And the phone conversation will go something like this…”Hi Joan, my name’s Ron and it’s good to meet you.” After the initial pleasantries the desperate marketer takes over. The conversation deterioates to something like this.
“I’m with company xyz and we are the best company in network marketing. Our products are life changing and will cure anything and boy, our compensation plan is the best. You’ll make a fortune with company xyz and you can’t fail because we do all the work for you. And if you don’t join our company you’ll be sorry because now is the time to get in blah, blah, blah…”
The Dreaded Early Sales Pitch
What’s wrong with this picture. Right, there has been nothing asked about what the prospect wants, their needs, their pain and how they can reach their goals. The desperate marketer has launched into a sales pitch from the get go and it’s been all about him.
The truth is, the company should never be mentioned unless the prospect specifically asks what it is. Never mention the products and never threaten the prospect with “if you don’t join…”
Make this initial conversation and one’s to follow all about the prospect. Give them information, training materials, educational resources. Show them you are genuinely interested in helping them achieve their goals. Show them you are someone who knows what you’re talking about and more importantly, earn their trust first and watch your at home based business grow.
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