How to Learn How to Do Promotional Pens and Printed Pens

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How to Learn How to Do Promotional Pens and Printed Pens

Thursday, September 25th, 2008    Subscribe To Our Feed

So you have your minimum order of 500, 1000 or more promotional pens. This is where if you get it wrong it will become an expensive exercise.

Depending on your target market for your business, there are many different ways of finding your public. If you have a shop or restaurant you might like to just simply pass out the pens to existing customers so that they remember you for next time.

Standing on the street corner handing out pens might be a useful way for a community website to be announced, but for a business a lot of the printed pens will be being passed to people who just aren’t going to be your future customers.

Look for shared customers

The answer is surprisingly simple - look in your area for another business with a similar customer base and ask them if they would be happy to pass out your pens to their existing customers whilst the customers are visiting the shop. Offer to do the same back or refer customers to them and suddenly you are both sharing a powerful marketing tool.

Obviously, this is not going to work for competing businesses, but a logo designer, website designer, printers, solicitors and accountants might work well together as could a car electricals with a car parts supplier or service station and a hotel could distribute for local tourist attractions.

Get your pens out in bulk

Swapping with other businesses to promote each other, whilst helping each other and making your customers pleased at getting a freebie might be highly targeted, but it could be a little slow. So what do you do if you have a website with general appeal and want to get it known quickly?

How about sponsoring an event, or at least providing prizes? Look for a local race and ask them if they are giving out goodie bags. If so, how many and would they like pens to put in each bag? Or go to a local school, dance school etc and offer them pens to give out as part of their prizes at prize day.

Whatever you do, do it

Whatever your imagination dreams up distribute your pens, just make sure that you do something. There’s no point having 5,000 promotional pens sitting in boxes on your desk. Even if you just go around your existing customer base and give them each a dozen pens and ask them to pass them onto their friends who might be interested in your services, do something to make sure that the pens work for you!

Learn more about junk silver price and why many people got crazy about this stuff lately.

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